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Entrepreneurial responses to COVID-19: gender, digitalization and adaptive capacity
- By: World Trade Organization
- Source: Making trade work for women , pp 184-209
- Publication Date: September 2023
- DOI: https://doi.org/10.30875/9789287042712c012
- Language: English
Women entrepreneurs were hit disproportionately hard by the COVID-19 pandemic, as their firms are generally younger, smaller and concentrated in industry sectors affected the most by economic shutdowns. However, very little research has addressed the ways in which women-led firms navigated these challenges. In this study, we investigate the ways in which women entrepreneurs adapted to the business repercussions of the COVID-19 pandemic. In particular, we focus on the implementation of digital tools as a viable instrument for building adaptive capacity.
© World Trade Organization
Ebook ISBN:
9789287042712
Book DOI:
https://doi.org/10.30875/9789287042712
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